PFAM recently reaffirmed its unwavering commitment to advancing the interests of football players by attending the FIFPRO Asia/Oceania General Assembly. This significant event, held in Auckland, New Zealand, united representatives from player associations across Asia to deliberate critical issues in the sport and chart a course towards a brighter future.

Represented by CEO Izham Ismail and Exco member Steffi Sarge Kaur, PFAM’s presence at the FIFPRO Asia/Oceania General Assembly underscored the association’s commitment to amplifying players’ voices, fostering unity, and contributing to the evolution of football on both regional and international fronts.

The timing of the assembly, concurrent with the FIFA Women’s World Cup 2023 in New Zealand, magnified its importance. This synchronicity emphasised a collective drive to champion gender equality and empowerment within football. PFAM’s participation in discussions related to women’s football echoed the association’s commitment to fostering inclusivity and supporting the growth of the women’s game.

Central to these discussions was the unveiling of the new FIFPRO Asia/Oceania Strategic Framework. This comprehensive blueprint is poised to revolutionise football, placing players at the center of a dynamic ecosystem. The framework focuses on vital aspects such as player welfare, representation, and long-term impact across the region. PFAM’s involvement in these dialogues showcased its dedication to aligning with international standards and pioneering progressive initiatives.

Reflecting on the experience, Steffi Sarge Kaur, an Exco member of PFAM, shared her insights: “This assembly underscores the power of unity in propelling football to new heights. The dialogue on women’s football illuminates the path we’re carving towards inclusivity. PFAM remains steadfast in our commitment to amplify players’ voices, irrespective of gender, and shape a future where football is an equal opportunity sport.”

PFAM’s participation in the FIFPRO Asia/Oceania General Assembly exemplifies its commitment to fostering positive change within the football community in Asia. Through engagement in collaborative discussions and alignment with the new FIFPRO Asia/Oceania Strategic Framework, PFAM plays a pivotal role in advocating for a more equitable and player-centered football ecosystem.


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